1. Lead Generate- We are always looking for buyers and sellers. Without clients- we are unemployed!2. View Homes- We view homes in all price ranges. We look at homes that are similar to homes we will be listing to check out the competition. We attend broker opens to network with other agents in the area. We check out homes that might be a good fit for our buyers in order to save our buyer's time by excluding homes that are not a right fit or highlighting homes that they need to see ASAP.
3. Find/Schedule Showings- We search the MLS for listings that may be a good fit for our buyers. We send those listing to our buyers and answer any questions the buyers may have. We coordinate schedules between the buyers and sellers and schedule a showing.
4. Market Analysis- We help out sellers determine what their home will sell for by researching the market. This comprises of looking at similar homes in the same location and condition to determine what our seller's home will sell for. This is a complicated and time consuming process because every home is unique, every lot is different, and every home varies in condition and upgrades.
5. Make offers- We write offers and make sure our clients understand what they are agreeing to in the contract. Offers are complicated and each line of the contract has an impact on both the buyer and the seller.
6. Negotiate- We negotiate to get out client the best deal. If we represent the seller we negotiate to get the highest possible price without the buyer walking away. If we represent the buyer we negotiate to get the lowest possible price without losing out on the deal.
7. Close the Gap- Sellers want more for their home and buyers don't want to overpay. Real estate agents need to close the gap so that the seller can sell and the buyer can buy. The price the home actually sells for is the market value.
8. Mediate- We not only mediate between buyer and seller, but we also mediate between husbands and wives or a first-time home buyer and their parent. Buying/selling a home is a big decision and everyone involved has an opinion. Emotions often run high during a real estate transaction and the real estate agent must be level headed and listen/interpret the deeper level concerns.
9. Problem Solve- Almost all transactions will fall apart without a knowledgeable advocate to save the transaction. Usually the problems occur on the buyer side (buyer changes job, takes out a new loan, quits job, gets laid off, doesn't get their documents to the loan officer in time). Sometimes problems occur on the seller side (problems with a vacant house ie: the furnace goes out or carbon monoxide leaks into the home, flooding, fire, storm damage). Real estate agents must address these issues quickly in order to keep the deal moving forward.
10. Follow-up- We follow-up with past clients and build relationships so we can get referrals from clients who know and respect us.
Allison Deal
Keller Williams Realty Integrity
763-257-3436
allisondeal@kw.com
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